I’ve been thinking about brand building. If I’d decide to build a brand, I need to disassociate it from my name — I think that’s a way of making it future-proof, so it’s not tied to a person, but to an idea.
So what’s the idea that I believe in? There are many, and I practice some more than the others, but there seems to be one red herring — and it’s change, improvement, growth, … I believe it’s summarized best by kaizen.
The idea of kaizen philosophy comes from the famous Toyota method that started in the car industry and proliferated into all aspects of production and also in the way of living. kaizen means something like a constant improvement, and it’s a method of small incremental improvements that contribute to a big change in the long(er) run. It’s being one percent better every day, and you end up 37x better within a year. It’s the small things. And it was the small things that helped me improve my life in a big way.
I started walk-runs that transitioned me to a runner. Then I quit smoking. Then I adopted yoga. Went plant-based. Started strength training. Became teetotaler. And now I’m a blogger. All these tiny things that built upon previous good things, avoiding disasters by changing the trends.
The current result — not (yet) the endgame — is a revolution, when compared to me ten years ago. But thanks to the kaizen way it felt so natural, effortless, joyful. There were no fad diets, no walls, no bottoms.