This is a question I've been asking myself lately. I've got a great corporate career that fuels € 250K a year into my household, and I've been saving north of 50% of that money. There's nearly no debt to my name, and I've got some additional income streams flowing in.
So why am I wasting my time with a new blog?
I'm a writer and creator at heart, so I need my digital atelier, a creative outlet to share my work. To show up, to say Here, I made this.
I love writing just as much as I love reading. Moreover, blogging is a nice distraction from my day job, a way to process my learnings, observations, reading, and sharing knowledge. It's a hideout.
When I (re)started my blogging, I signed up for a couple of affiliate programs — not intentionally, but out of habit. At first, I made sure to promote my affiliate links, but then I figured out that that was not my objective. I'm not blogging to make a living. Not yet, at least.
So, I stopped using most of those affiliate programs and stuck only with Amazon. It's handy, as I like to write about gear and books, and I'm a big Amazon patron (and an occasional $AMZN trader).
If you buy something using my links, you're not gonna make me rich(er), but you will help me pay for the hosting. I still have to cover the 3-year Bluehost plan I bought for my WordPress blog before figuring out I don't want to mess with plugins anymore. So I switched over here to Ghost, which is more expensive but more pleasant as well. So I'll use any potential affiliate income to offset those $29-a-month.
Yes, that's €120, and $29-a-month. I'm not hustling to get rich. In the spirit of kaizen I aim to go in small increments. And then, I plan to keep writing and enjoying while I don't have to hustle to monetize it.
I plan to add free subscriptions to build a closer relationship with my followers, not to ask them to pay me money.
I might lose my corporate gig one day. And if I get into financial trouble, then I'll ask. Straight. No bullshit way of trying to SEO-trick you into clicking and going to a page where I'll write together some bullshit value proposition trying to trick you for your money.
And I plan to enjoy it until that moment comes, which is —hopefully —never. So I can keep reading and writing and enjoying this digital gym of mine, keeping my day job that I love.
Oh God, it's a pleasure to work in Ghost. It's so lightweight, distraction-free, fast, and smooth. I love it.
Ora et labora.